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Completed Retake campaign: Turn it on/Turn it off for Bioware

Discussion in 'HTL Initiatives' started by Shinobu, Apr 10, 2012.

  1. Adam New Member

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    tiberius sig lead me hear, so thank you tib.
    and im on with this, gotta do my part
    hold the line
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  2. Shinobu Elite Member

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    I think we can in general ignore the few outlier places (people in Indiana will know what to do) and just concentrate on EST, CentralT, PST, Britain, France, blah blah all the way around to Japan. While labeling everything with GMT as well is good, most people I know (including me) won't be able to figure it out. This has to be super simple for people to do or they won't bother (or will mess it up). The dateline is the thing that gets me really confused. Is it yesterday in New Zealand or tomorrow?
  3. cyrrant Supreme Member

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    DrowVampyre Sweet. Is that the text you're going to use for all of the text, or will we go with something less frilly for the information?

    You know, I just realized we've got a tagline for the posters, but no actual name for the campaign. I feel like that should go in big, bold letters along the bottom or something. We need a name that people can post shorthand (cupcake, billboard, charity drive). What is this thing?
  4. cyrrant Supreme Member

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    Tomorrow
  5. DrowVampyre Active Member

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    Less frilly for the information, unless you want the heartsy font for it too. Shinobu and you seem like the...execs of the project, if you will, so I just need to know what you like, what you don't like, etc. to be able to make them work for you, lol.
  6. Tiberius Supreme Member

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    Fundamentally flawed for two reasons: 1) she is probably asleep right now, and 2) that should be a cookie, dude. :p
    Seriously, though, she should be up soon, if I remember her schedule right.
  7. cyrrant Supreme Member

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    Definitely the less-frilly for the information. I think you are on the right track with these. Will the heartsy font be on all of them or will you personalize the text based on the character?
  8. cyrrant Supreme Member

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    Holy crap, I messed that up bad. How about this?

    [IMG]
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  9. Shinobu Elite Member

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    Wow, that is beautiful! I was just hoping for a few sig banners like the "Liara deserves a better ending" one but with a picture of the Starchild and the phrase "turn him off April 29th." Forgive my ignorance, but how are posters like this used? Where do we post them? Oh, if we sent them to the gaming sites, they might use them as graphics for the story?
  10. DrowVampyre Active Member

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    I could do either way, but my initial thought was to personalize it by character, to at least some extent. All of them with a somewhat romantic lean, since they're all the LIs and, again, it's "turn on <LI here>", but no, Garrus won't have heartsy words. ^_-
  11. cyrrant Supreme Member

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    Posted to FB, BSN, reddit, can be used as promotional material. We'll get sigs too as soon as more of the creative team wakes up.

    This is why we need Stage 1 and 2 distilled down to some bullet points. We need to fit them on the posters.

    Also we need a name for the overarching project.
  12. DrowVampyre Active Member

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    *blushes* Thanks! I can crop them all down into banners too, if you want, or make banners based off of them, or...whatever. Basically, once I have an initial design done, repurposing it by changing text, size, color, or whatnot is a piece of cake.

    As for how you use them...however you want, really. I got tapped for posters, so that's what I did there. <_< But they could be sent to sites, posted on blogs, basically anywhere you have people's eyes and want to catch them.
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  13. Shinobu Elite Member

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    Welcome on board! And thanks again, Tiberius!
  14. Tiberius Supreme Member

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    That's what I'm talking about! That is one good way to spread the word. That, and direct links. Let me try something with the one in my sig. Dates will get attention. Just let me know if something changes and I don't notice it here.
  15. Shinobu Elite Member

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    I started calling it "Turn it on/Turn it off for Bioware" but if people think that's not catchy enough I'm open to suggestions.

    DrowVampyre, I love the idea of personalized fonts for the LIs. You're right, Garrus isn't really a hearts kind of guy (on the outside, at least). I agree with your less frilly for the info part. It needs to be easy to read.

    I will try distilling before I go to bed.
  16. Shinobu Elite Member

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    That actually works for us, because it means some parts of the world will be "turning on" on Sunday and "Turning off" on Monday, which is actually part of the natural weekday cycle for them.
  17. Tiberius Supreme Member

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    I think your title is fine. Cyyrant just wants to change it because he is an entitled fanboy.

    In all honesty, I'd make it an open topic. It is what it is until someone thinks of something better. Just let it be known that it is open to debate. :)
  18. cyrrant Supreme Member

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    But what do we splash on the bottom in big, bold letters then!?
  19. DrowVampyre Active Member

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  20. cyrrant Supreme Member

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    Brilliant, madam!

    Okay, I'm out for the night. I will have a limited amount of time to post in the morning, but I hope that you guys can hold it together while I get some sleep! :p
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