Ever since the release of Mass Effect 3 we have seen a turmultuous fight between us, the consumer, and EA. And it really seems like the investors and stock analysts haven't missed a beat of this either. It almost feels like they are watching the reaction of the consumer and watching to see what EA says. But one has to wonder, how many of these investors might be gamers or business saavy themselves? Well, I have some stock/news updates. Over the course of about 4-6 months, EA's stocks have taken a downward turn. Now granted in that time, there have been other ups and downs. but they cannot seem to get back to their Pre-Mass Effect 3 numbers. You can see the trend here: https://www.google.com/finance?client=ob&q=NASDAQ:EA . Yesterday, the stocks closed at $12.00/share, and Pre-market as of 9:07 am EST today (6/22/2012), EA is going to oepn lower at $11.80/share. This has not been lost on the top Stock Analysts. Citigroup has cut (downgraded) EA's stocks to Neutral from Buy(http://247wallst.com/2012/06/22/top...az-msi-onxx-pby-rl-rgr-sxci-trow-mrk-ilmn-pg/). With this it appeared that COO Peter Moore tries to blame it on a "unbelievablly difficult transition". (http://wallstcheatsheet.com/stocks/...-more-stocks-slamming-into-52-week-lows.html/) -Electronic Arts Inc. (NASDAQ:EA) Chief Opertaing Officer Peter Moore says that the video game industry is currently experiencing an “unbelievably difficult transformation” and added that the conventional wisdom of “when the new consoles come out, everything is going to be fine again,” no longer pertains, according to an interview published Wednesday by Kotaku. EA shares have traded between $12.20 and $26.13 in a 52-week range, but closed down 5.21 percent on the day at $12. In essence, Peter Moore is attempting to lump all game companies together claiming they are all hurting. While this may be partially true for some, EA's stocks have taken a substatially harder hit. I would fathom a guess and call this a very weak PR spin to try and turn the attention away from their poor performance. Earlier in the week, Peter Moore stated that he and EA are coming to grips with the Digital Transformation in an interview with Gamasutra: http://www.gamasutra.com/view/news/..._to_grips_with_the_digital_transformation.php -Moore says, "The company has a vision and a mission, which we don't talk a lot about externally, but you find it a lot when you go to the [EA] office. In broad terms, we talk about uniting through play, bringing people together through play. The mission is to build the world's best digital playground with fun for everyone, anywhere, anytime. We think that the future of gaming is cross-platform play, always having something with you that's a gaming device, but everything you do connects." - In an interview with Hartware.Net (http://www.hartware.de/news_55173.html), Frank Gibeau praises the new Microsoft Smart Glass to further their vision with thier Cross-Platform: -Translated via GoogleTranslate: Frank Gibeau, head of EA label at Electronic Arts, Microsoft SmartGlass praises for the networking of the Xbox 360 Tablets: According to Gibeau had the enthusiastic publisher of Smart Glass products and rate it as a very clever move by Microsoft. Gibeau says literally. "We love the idea of Smart Glass is a killer." The EA Manager believes that SmartGlass corresponded exactly to the philosophy of Electronic Arts, because it enables you to post content across platforms. "The Nintendo is under enormous pressure, because now you need a new system more," added Gibeau. This makes his position clear Gibeau: While Nintendo's Wii U also put on several screens and deliver a tablet controller directly, but Microsoft offers a similar concept, one must erweben without new hardware. In addition, one could include in this way devices with Google Android, Apple iOS and Microsofs own Windows Phone, which guarantee a more willing customer base. Gibeaus colleague Andrew Wilson, who is responsible for EA Sports at Electronic Arts agrees to the praise with a "Smart Glass will develop video games for new audiences, it changed how people interact with their console me.." Wilson thus guaranteeing that Electronic Arts will incorporate Smart Glass in the future in his games to offer customers real added value." Now we have to wait and see how the technique depends on whether customers and Nintendo's Wii U at the end but is not more followers. Both the Nintendo Wii and Microsoft's U SmartGlass will this year come on the market. It seems that with the downturn of their current customer base, they are turning to others to rebuild their poularity. But as we see with the stocks, this may be a smokescreen that investors are seeing through.