I’m not one for making many of my own ideas (and this isn’t one of my own really anyway) but during the first mad flush of the RetakeME3 campaign the idea came up to advertise Hold The Line using facebook and other social media sites. The idea failed to gain any traction then due to outside issues but now considering Retake is over I think it’s time we start recruiting again. @Noelemahc The message and content (Beyond the templates below have not been decided, so any input on that would be lovely) Just looking at Facebook (this really applies to all social media really), it would seem that there are ways of advertising the site using it. Advantages ● First of all is that we can set a limit on how much money we spend on the advertising. This means that we can set exactly how much money we want to spend. ● We can do it per click, or per view. Allowing us to stretch our money even further and reach more people. ● It allows us to reach people who may not use gaming news sites or the ilk in anyway at all.There are people out there who will not know of HTL and these are the people we have to try to reach. ● It’s impersonal, you don’t have to do more work than donating every so often to the fund and let the advertisement do the work for you. Dis-advantages ● It would be costly, much too costly to sustain it for long, so specific days and amount would have to be raised for the advertising. ● It’s not perfect, we’d probably miss people who would be interested in something like this because of various different reasons. ● Ad blockers may mean that the message may not get through to the people we want it too, considering they are likely to tech savvy and to have an ad blocker. ● The message would have to be well crafted, and the image eye catching in order to attract people to the site. It should not, however, look like we’re just another gaming site. ● We’d need a custom thread or wiki entry to help explain the site and its purpose, the lack of personal touch can sometimes put people off. Part of the hope lies in the article section, but while it’s still in development, the forums and wiki should take up the load. A different avenue would be to do it word-of-mouth. This is cheap as dirt, but requires viewer participation. That’s right, YOUR participation. Mainly consisting of physically going somewhere and telling people about HTL, what it does and why they should consider signing up. Pros: ● Cheap ● Reaches places you can’t place ads on ● Reaches people with vicious adblockers ● Actually touches the appropriate target audience (f.e. posting on a game’s forums instead of reaching out to that game’s FB group... or maybe both!) ● You can tailor your ad to the audience you’re reaching out to (as with the Aliens Colonial Marines example of #LV426NeedsWomen) Cons: ● You get what you pay for ● Requires manpower ● Hard to predict reaction (f.e. posting on the BSN as it is now will only score us an influx of trolls and people wishing to burn down BioWare’s offices and not a lot in-between) ● You probably HAVE to tailor your ad to the audience you’re reaching out to so as not to be dismissed as an automated bot. Bonus points if you’re actually already been part of that community for some time, despicable as it may be to rely on nepotism to work for you. ● Our current site design and infrastructure are a liiiittle bit Mass-Effect-heavy. Yes, even with the recent redesign of the forums. All fics by default are ME or DA-related, all RP is ME or DA-related, all Rule 34-- oh, wait, Rule 34 is actually appropriately sorted and sometimes even spoiler-tagged. Good job, pornomancers! Word-of-mouth can also be engineered. Tweet (Facebook post, etc etc) at your followers. Tweet at famous and relatively famous people you think can spread the word. It will probably have to be done on a per-project basis, though, as it probably will be harder to get, say, I dunno, Felicia Day, to endorse us in GENERAL. But getting her to at least RT a tweet about Women In Gaming is conceivable. Think who you can reach out with your messages, and aim to match our goals with their goals. I’m sure you can find at least one media personality with a twitter, tumblr, reddit, Facebook, Vkontakte or (Andraste forbid) MySpace account that you can get interested in a project you support and get them to pass the word along. In the long run, the idea is to get cracking on that Web 2.0 thing, because, seriously, it’s very elegant when you get the gears spinning. Once more people come in, more projects can and will pop up as people will bring their issues to us. The point is to get them to come and convince them it’s worth staying (which considering the site shouldn’t be a issue ). Both choices have their plus and minus points, however if we ever wish to make the dream of gaming advocacy possible then we need to make us known at large for it. We need to change our image from “That ME3-ending” site to “That Gaming Advocacy” site. Example one of advertising. http://www.facebook.com/advertising/?campaign_id=402047449186&placement=pflo&extra_1=0 As you can see, it allows for massive customisation, allowing for us to select the country, age and most importantly the precise interests of the person. One of the good things about such targeted advertising it that it gives us more value to our money, because the people who we target are most likely to be interested in something like HTL. Of key note is the age area, allowing us to target the age of people we are most likely to be interested, your average 15 year old for instance is unlikely to be interested, but a 22 year old would. Another key point is that we can take advantage of our diversity, the co-author of this post is russian and I know people from sweden to america. This a good point to take advantage of. And the most important part, the pricing. Here we can arrange the currency we use (If I end up doing it, it will either be in pounds or dollars). as well as the time zone and where it is being hosted. The most important feature here it the daily budget, this is where we can set to spend as much money as we want per day, the default is set to 10 dollars per day, which would allow us roughly 10 clicks per day. We can also extend our money by doing cost per thousand impressions, which means how many people would see the advert, this would let us stretch our money much more (at 10,000 views for the same price). So that’s everything to a Facebook advertisement, we’d have to find a logo to use and a text extract but beyond that, there’s nothing more to say. Resources, for the social option: To make the social option as easy as can be, me and noel have created these templates to make things easier. Twitter Template Spoiler (Move your mouse to the spoiler area to reveal the content) Show Spoiler Hide Spoiler Hey,do you feel that game companies are taking you for a ride,that they make sell games that aren't done? Then join HTL bit.ly/HXWjPe Facebook Template Spoiler (Move your mouse to the spoiler area to reveal the content) Show Spoiler Hide Spoiler Do you feel that games companies take you for a ride? That they take your money for bad games and then insult you when you complain? Do you often feel that the way they operate is unfair or unjust? Then join HTL at www.holdtheline.com . Where we can make a difference together. Update 1: @Noelemahc has made some wonderful sigs for the fourmites here they are. Grabbing instructions:- Right click the sig you want Copy the image location Paste that into your browser Save it on your hard drive Congrats the image is now free for you to use for as long as you wish Signatures (Negatives). Spoiler (Move your mouse to the spoiler area to reveal the content) Show Spoiler Hide Spoiler More updates to the Op later on.