Reasons for Filing a BBB Complaint against EA
- Before and after the Mass Effect 3 Extended Cut DLC was announced, many of us feel that EA and BioWare ignored our complaints about the ending.
- BBB complaints provide a formal way to request the changes we want in a professional manner using our rights as consumers.
- The BBB already appears ready to support our claims of Mass Effect 3's false advertising by EA, based on the article written by Majorie Stephens.
- EA has a good track record of resolving BBB complaints, during the past 3 years they have resolved all 1108 complaints they have received.
- Filing BBB complaints is an option that is supported by several members of our HTL Community.
- Raising awareness about EA's questionable marketing tactics is good for the gaming industry, since it can discourage other smaller companies from following their example.
- The less capital gaming companies spend on misleading advertising gimmicks:
- The more they can spend on game development
- This may lower day 1 sales in the short term, but it will increase customer satisfaction and loyalty.
- Increased customer satisfaction and loyalty can help EA improve their reputation.
- EA's policy prevents dissatisfied consumers that purchased Mass Effect 3 as a digital download through Origin from obtaining a refund; this situation is worsened by EA's false advertising.
The following guidelines are recommended to maximize the potential of getting the most popular requested changes and fixes included in the Extended Cut DLC, or in additional free DLC later in 2012 if BioWare needs more time.
- All complaints should be polite and respectful.
- The complaints should focus on evidence of EA's false advertising practices for Mass Effect 3.
- BBB complaints should reference the most popular polls, surveys, and petitions to serve as guidelines for BioWare, and to help achieve optimal synergistic results between all of the efforts of the HTL and Retake Mass Effect movements.
Guidelines for Filing Mass Effect 3 BBB Complaints (3of 4)
Blog entry posted by K. R. Hamilton, Apr 25, 2012.
About the Author
As a gamer for the past 15 years, I've seen a lot of changes in the industry; many of them are detrimental to our rights as consumers. There's a great opportunity for unity among gamers of all types to achieve lasting changes that will protect our rights. Hold the Line is a beacon of light that will help make future games better, by uniting gamers and demanding honesty and respect from the gaming industry.